AIP Foundation collaborated with the Gia Lai Traffic Safety Committee and Police to implement a combined public awareness and enforcement campaign to reduce speed-related road crash injuries and fatalities in school zones in Pleiku City, Gia Lai Province. This campaign is part of the Slow Zones, Safe Zones program, which is the first-ever pilot program to reduce speed in school zones in Vietnam, supported by Fondation Botnar and the Global Road Safety Partnership.

The program will use mass media and community efforts to disseminate information to drivers, passengers, and pedestrians about the importance of speed reduction in school zones.

Following the launch of the public awareness campaign and school zone road modifications in Pleiku City in February, the television public service announcement entitled “The Wheel” will air on Gia Lai TV from March 2019 to June 2019. In addition, 6 billboards and 160 banners are installed along the roads leading to project schools and 3,150 speed reduction flyers were distributed to parents and local residents.

Pleiku Police are carrying out an action plan for enforcement of speed reduction to 30 km/h and 40km/h at two schools. During the first weeks of implementation, police officers will remind road users to enforce reduced speed to 30km/h or 40km/h when passing through the two school zones. Drivers who violate speed regulations will be fined. The enforcement campaign will last from April 2019 to December 2019.

To read more about the launch please read our press release here.

To see pictures of the launch here.