Between January and June 2013, more than 175,000 Vietnamese parents pledged to insist their children wear helmets. Parents signed a commitment to put helmets on their children using Facebook, the campaign website, and direct flyer distribution at information sessions.

Make a Pledge supports the three-year “Children also need a helmet” campaign to increase motorcycle helmet wearing among Vietnamese children. Last month’s evaluation results showed that, since baseline research was conducted in September 2012, child helmet use has risen from 17 to 47 percent across three target cities and, particularly impressive, from 9 to 53 percent in Hanoi.