March 29, 2019
In 2018, we completed our 19th year of saving lives in low- and middle-income countries. Our diverse programs – ranging from advocating on behalf of garment and footwear factory workers and educating underserved ethnic minority communities, to empowering university students to act as ambassadors for their peers – spanned five countries. In Cambodia, China, Myanmar, Thailand, and Vietnam our staff worked to promote helmet safety and safe driving skills, advocate for speed reductions and seatbelts, create safer school zones and pedestrian routes, and encourage occupational safety in factory zones.
We distributed 32,329 quality helmets during the 2017-2018 school year, and worked with more than 112,255 students, teachers, parents, and factory workers. Activities across our program countries last year generated more than 230 online pieces, 242 pieces of radio coverage, 67 TV spots, and 61 articles in newspapers and magazines.
Our multi-country Safety Delivered program reached over 3.6 million people directly and 22.4 million people directly, saving $14.3 million USD in prevented injuries, deaths, and loss of productivity and income. Our digital media campaign reached over 3.9 million people. Our “The Road Killer” TVC won the 2018 Silver Dragon Award for Best Use of Public Relations and the Black Dragon Award for Best Integrated Marketing Campaign.
Read our freshly published 2018 Annual Report for more on our progress toward reducing road crash deaths and injuries in some of the world’s most at-risk communities.