The Bangkok Metropolitan Administration and Royal Thai Police announced major speed limit reductions on critical roads in the city. The reduction, from 80km/h to 50km/h, follows a yearlong advocacy campaign carried out by our Slow Down to Save Lives program, which is supported by Global Road Safety Partnership under the Bloomberg Philanthropies Initiative for Global Road Safety.

“Tell Auntie PIA” (“Fong Pa PIA”) is a public service announcement video that we released as part of our Slow Down to Save Lives programming and has been key to our advocacy success. The initiative encouraged the public to submit comments and images through social media of risky road behaviors that they witnessed and dangerous traffic areas in Bangkok. The viral video has been viewed more than 1.1 million times.