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GM Vietnam and AIP Foundation launch “Protect Your Precious” campaign

01-04-2018

Musician Doan Nhuoc Quy performs theme song "The Precious" at the launch event in Hanoi.

Musician Doan Nhuoc Quy performs theme song “The Precious” at the launch event in Hanoi.

General Motors Vietnam (GM Vietnam) and AIP Foundation kicked off the Protect Your Precious campaign in collaboration with Vietnam’s National Traffic Safety Committee (NTSC) and the Ministry of Education and Training (MOET) to promote the use of child safety seats and the importance of children wearing seat belts.

Attendees at the kick-off event at Dich Vong A Primary School in Hanoi included U.S. Deputy Chief of Mission to Vietnam Caryn McClelland; GM Southeast Asia President Ian Nicholls; AIP Foundation President Greig Craft; representatives from NTSC, MOET, Hanoi Department of Education and Training and Hanoi Traffic Safety Committee; Chevrolet Vietnam dealers and employees; and nearly 500 car-owning parents and primary school students.

At the kick-off event, parents and their children actively participated in road safety games for kids and a knowledge-sharing workshop hosted by NTSC experts. In addition, a viral video and a campaign song named “The Precious”, composed by musician Doan Nhuoc Quy helped actively spread the message, reminding parents to take good care and ensure the safety of their children – our most precious.

The theme of the Protect Your Precious campaign is “Back seat. Buckled up.” The campaign is aimed at preventing unnecessary deaths and injuries among children by raising public awareness of the significance of child safety seats and seat belts as well as emphasizing parents’ responsibility for keeping their children safe when traveling in vehicles.

View more photos from the kick-off event here.

View the full press release for the event here.

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