A new Safety campaign will use billboards and a public service announcement to address drowsy driving among industrial truck drivers in the Cai Mep port complex area. The Vietnamese-language campaign’s slogan, which translates to “A road crash can happen in the blink of an eye,” is featured on billboards installed along a major highway, and in a public service radio announcement aired on the Voice of Vietnam. AIP Foundation and the National Traffic Safety Committee (NTSC) are leading the initiative as part of Lifting Safety, in partnership with the Netherlands-based APM Terminals, which holds a 49% share in Cai Mep International Terminal in Ba Ria-Vung Tau Province, Vietnam.

The campaign’s radio announcement features a truck driver and his family discussing their experiences with the dangers of drowsy driving. It also addresses the consequences of the unsafe behavior, which causes a driver to become distracted, slows his or her reaction time, and affects his or her ability to make safe driving decisions. Despite these risks, truck drivers often do not rest frequently enough while transporting cargo loads and containers along the country’s roadways, representing potential danger to themselves, and to others.

The Lifting Safety program was launched in Ba Ria-Vung Tau Province in December 2016 during a road safety program which included interaction between truck drivers and primary school students. Most recently, the program hosted truck driver training that taught defensive driving techniques. APM Terminals, headquartered in The Netherlands, is an international terminal operator with facilities in 69 countries.

Read the full press release here.